Aptamil My Future Champion Academy 2016
GCC Leg (UAE, QATAR, KUWAIT & KSA)
My Future Champion Academy 2016 by Aptamil believes that every child has the potential to be successful and aims to become the mother’s toddler skill development partner. The Academy includes assessment tests that the Mothers can participate to understand her child’s potentials by providing experiential and educational workshops during the on-ground activation.
Mosaic Live as their “sole” On-Ground Agency Partner, designed an activation for toddlers ages 1-3 and kids 3-6 years old focusing on six developmental skills such as Creative, Fine Motors, Cognitive, Verbal, Physical and Interactive.
The Academy was apportioned into 3 different Bursts in various strategic locations such as Malls and Parks across UAE, KUWAIT, KSA and QATAR.
In conjunction with Aptamil’s premium presence in the market, Mosaic Live had created more than 10 different aesthetically appealing stand designs. Each stand was seamlessly fabricated with experiential and creative kids workshops that enabled, encouraged, demonstrated and celebrated toddlers and kids skills.
Mothers during the activation were also given a first-hand experience of the free consultation with licensed nutritionist from Aptamil that helped them know more about proper nutrition and protection for children ages one to six years of age.
My Future Champion Academy was supported by a strong digital campaign called myfutrurechampionacademy.com wherein our trained Child Promotion Experts had to upload videos of the Mother showcasing her child demonstrating his/her skills as per the category the child has demonstrated.
To incentivize the mothers on building their child’s future, Aptamil Child Specialists had chosen winning toddlers for each Burst from the online video submissions with an ELC Vouchers.
And after more than 300+ days of collating kids developmental skills videos in 4 Major Countries in the GCC, Aptamil had chosen 1 Lucky Mother and Child to travel to Paris and experience that will further hone the child’s developmental skills.
Following the success of the My Future Champion Academy 2016 On-ground Activation that generated awareness and visibility for the brand through cultivating educational kids engagement experiences, Aptamil Junior has been voted to win the prestigious recognition, Product of the Year 2017 across the GCC in the ‘Child Nutrition’ category. This reflects the brand’s growing marketing presence and eminence in the Region.