Do you love a challenge? We at Mosaic Live definitely do! We love doing things that no one’s done before. We love breaking limitations and going the extra mile with how we create Live Experiences.
Etisalat, the leaders in Telecommunication in the MENA region, and one of our main clients, wanted something in their Head Quarters that you would probably have at home: a karaoke machine! This was not your everyday Celine-Dion-Michael-Jackson-
marathon karaoke machine though. This was a highly customized, first of its kind, Disney-themed karaoke ticket vending machine that would give out Disney On Ice show tickets to the winners. They did this to create awareness among their employees for the Disney on Ice “Etisalat private show” and in such a way that was similar to the show theme which was music, magic and lots of fun!
Mosaic Live built, designed and created the hardware, and software of the machine that would verify the Etisalat Employee ID for them to begin the challenge. Furthermore, the software would rate the participants’ vocals and accuracy based on one of the original Disney songs they selected. We programmed the karaoke machine to have six different Disney classics. From the old-school Disney hits such as Aladdin’s “A Whole New World” and Mulan’s “Reflection” to more recent Disney virals such as Frozen’s “Let It Go”. The machine would then dispense tickets depending on how well the participant scored. The higher the score, the more tickets won!
Etisalat called this the “Etisalat karaoke challenge”, and what a turn out it was! Over a thousand Etisalat employees from both Head Quarters, Abu Dhabi and Dubai, participated in the challenge. It turned their offices from a quiet, organized, formal office to a fun-filled, mellifluous environment that attracted a large number of participants every hour! Colleagues gathered and enjoyed seeing each other do something in the office which was completely out of the norm, and the challenge created a new kind of felicity within the organization.
The karaoke challenge transcended nationalities and age groups, and regardless of their stature or department, they all participated in hopes to win tickets to Disney on Ice. Etisalat gave out over 500 show tickets in a span of 6 days across Abu Dhabi and Dubai.
This project was definitely something Mosaic Live had never done before, but is definitely something we look forward to doing again!