Have you ever felt like your chest is burning up right after you eat? If you do, you may have a case of heartburn. Do you know how to prevent it and exactly what causes it? Statistics show that one in three people in the UAE have experienced a kind of heartburn.
The Ministry of Health in the UAE were alarmed by these statistics and teamed up with Mosaic Live to create awareness on heartburn (scientifically known as (GERD) Gastroesophageal Reflux Disease). These events were held in conjunction with Emirates Digestive Diseases Group and the World Digestive Health Day, whose slogan this year is “Heartburn: A Global Perspective”.
MOH commissioned Mosaic Live to create and build campaign stands in two different malls – Sharjah Mega Mall and Mirdiff City Center. Mosaic Live was responsible for the entire turn-key production from stand design to customized build-up. Completion was within a span of just two days.
The stands were strategically placed in both the malls to ensure maximum visibility from the mall goers. To make the stands engaging and intermingling, Mosaic Live designed and fabricated the hardware, created the content and software for the Heartburn Interactive Touch Screens that had series of questions determining the person’s possibility of having Gastro Esophageal Reflux Disease or GERD. The GERD Interactive Touch Screens undeniably helped spread awareness on heartburn and educate the people on how to avoid it. Our team saw this as an opportunity not only to be working with such a prestigious organization but to also help create awareness among the community about an underlying cause for daily discomfort for the majority of the population.
We were also very glad to have been greeted with such bubbling enthusiasm from the mall goers who were very eager to learn about the campaign. The children and adults enjoyed the quizzes and prizes that they won when they participated in the stands’ touchscreen games about GERD. There were talks and speeches from various Doctors in their respected fields as well. It was altogether a very interactive experience that was fun and educational at the same time.